SEEN: Creative Art Journal case study

Web Design

Web Development

Management & Hosting

An online store selling creative guided art journals hand crafted by a licensed art therapist with the aim of fostering self-reflection and growth. This ecommerce website has a thoughtfully crafted landing page that makes clear the offering, establishes trust through client reviews, and presents multiple calls to action.

The psychology of ecommerce

Visit the live website

Crafting a compelling website that converts

The SEEN website is targeted at people who are looking to connect with themselves emotionally and explore their feelings in a guided and intentional way. Every step of the landing page is built to resonate with the target audience and explain why SEEN is a good option for them to choose in their journey through self-exploration.

What made this site special

This website required more research into online shopping psychology than most, and that’s not just because we were working with a therapist. Single product stores need to tell a compelling story in a simple manner to convert visitors into customers before they move on to the next thing. Working with Kiona to express the unique nature of this self-help journal in the most effective way was a truly collaborative adventure.

Sharing the value proposition

The journal contains twenty prompts, each with three parts, that lead the user down a creative and reflective path. Explaining the value and reasoning for the journals approach in an effective and attention holding style required some thought!

A final call to action

The landing page is capped off with a final call to action, offering visitors a compelling image of the journal and an impossible to miss button inviting them to purchase a copy. The simple footer is unobtrusive and offers clear options for further navigation or engagement with the SEEN journal.

An in-depth product description answers lingering questions

Potential buyers wondering about that one little thing can most likely find an answer in the thorough product description before deciding to purchase or pass on the journal. Compelling copy written by the author makes clear what the buyer is receiving, the benefits of the journal, and how it is meant to be used.

Customized WooCommerce checkout and cart pages

The SEEN website is built with WooCommerce and makes use of a variety of highly customizable built in features. The cart page displayed here provides a simple summary of the product which is being purchased, clear outline of costs, and obvious path to checkout.

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Nice things have been said about us. Smooth sailing awaits

“Stress-free!”

I had the pleasure of working with Dillon on my website, and I couldn’t be more pleased with his work. He was quick, efficient, and easy to collaborate with, always keeping me informed with clear communication. His expertise truly made the process smooth and stress-free!

Dr. Gordon | Natural Health Works

“Great site!”

My experience with Dillon has been great! I have a smart, diligent, highly skilled, and professional web master presenting a great site to the trading world. Thank you, Dillon!

Peter Lenoci | Hellenic Trading Tools

“Just what I needed”

Couldn’t be happier with the website I got or the experience of working with Dillon. He helped me quickly and successfully launch Seen, and has been there to answer questions the whole way.

Kiona Edwards | SEEN